Swiss high-end watch brand Rado has unveiled a special collaboration watch, the 'True Square Open Heart x Ji Chang-wook Limited Edition,' with global brand ambassador Ji Chang-wook.
This model is the result of the combination of Rado's innovative high-tech ceramic technology and Ji Chang-wook's emotional personality, completed through a close partnership over two years. This project, which was initiated when Ji Chang-wook visited the Swiss headquarters in 2024, is designed with 12 ruby indices inspired by the color red, symbolizing luck in Korean culture, and Ji Chang-wook's birthstone, ruby.
CEO Adrian Bosshard stated, “Ji Chang-wook is a partner who perfectly understands Rado's philosophy with sincerity and an open mind,” adding, “His passion and ideas have further expanded the brand's creativity.”
Through this collaboration, Rado has gone beyond a simple star collaboration to present a piece symbolizing the 'harmony of people and technology,' once again emphasizing the meaning of true partnership. Meanwhile, the True Square series is available at Rado stores nationwide.
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